Direct response marketing has finally reached a point where minisite graphics have become just as important as sales copy. Although this concept is a hard one for some people to grasp, the people who are actually taking advantage of this are quietly bringing in a small fortune.
But the problem with a lot of marketers is they seem to think their products will sell with a loathsome looking minisite design that literally looks like it got scraped off a German autobahn.
![]()
Your minisite is your sales channel, it’s what sells your product... so why would you even consider presenting your offer with a poorly designed salesletter?
I’m not going to keep telling you how minisite design can increase your sales and your conversions, I think you get the point.
An investment in a professional minisite design can bring fresh lifeblood into your business, virtually overnight...
But, you’re then faced with the massive price tag.
For a completely custom minisite you’re looking at anywhere between $400 to $2,500...
As a matter of fact, I charge $1,250 for an all-out custom minisite design...
and that’s not even my most expensive package!
On top of the price tag you also have to wait for your finished minisite design to arrive... this can take anywhere between one and four weeks, and usually you can’t wait that long...
![]()
